Wednesday, 12 Jun 2024

Juventus Stadium: Enhancing Juventus’ Home Ground Experience

The Juventus Stadium holds a special place in the hearts of Juventus fans. Built in 2011, it has become an iconic venue for the club, providing a top-class experience for supporters. In this article, we will explore the rich history of the stadium, the unique features it offers, and how to make the most of your visit.

A Rich History in Italian Football

Juventus, known as the “Old Lady” of Italian football, has a long and storied history. The club’s previous permanent home, the Stadio delle Alpi, faced criticism for its high cost, poor views, and difficult accessibility. In 2009, Juventus made a bold move and invested around €120 million in constructing a new stadium.

On September 8, 2011, the Juventus Stadium opened its doors to fans with a friendly match against Notts County. This match held special significance as Juventus borrowed kits from Notts County in their early years. It was a lovely bit of trivia that added a touch of nostalgia to the occasion.

A Stadium Owned by the Club

Juventus Stadium is one of only three stadiums in Italy owned by the club itself. The funding for the stadium came from various sources, including Sportfive Italia, who agreed to exclusive naming rights until 2023, and a loan from Istituto per il Credito Sportivo. The club was committed to minimizing environmental impact, using sustainable technologies in the construction. In 2017, Allianz took over the naming rights from Sportfive, continuing the agreement until 2023.

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Immerse Yourself in the Juventus Experience

The Juventus Stadium offers an exceptional experience for fans. Here are some key details that make it truly special:

Bowl Seating Design

The stadium has a continuous seating design, creating an intimate atmosphere for fans. Although the ground falls into four main sections, including the passionate Curva Nord and Curva Sud, the seating arrangement ensures great views from every angle.

Ticket Prices and Availability

Getting tickets for Juventus matches is relatively straightforward. Prices vary depending on the seating area and age, with discounts available for members. It’s essential to plan in advance, as the club releases tickets ten days before each game. Tickets can be purchased online through the official Juventus website or authorized locations in Turin. However, be cautious of reselling sites, as Juventus regularly checks IDs to ensure ticket holders’ authenticity.

Accessible Routes to the Stadium

Turin, located in northern Italy, offers various transportation options to reach the Juventus Stadium:

  • Train: Eurostar trains from Kings Cross to Paris Gare du Nord, internal train to Gare de Lyon, and a TGV train to Turin’s Porta Susa Station. From there, take the metro to Bernini, or consider bus routes on non-match days.
  • Bus: Bus numbers 62, 72, and 75 connect the city center to the stadium.
  • Car: If driving, use a sat-nav to reach the stadium via the Tangenziale, a ring road around Turin.
  • By Air: Turin Caselle Airport or Turin-Cuneo Levaldigi Airport (commonly used by budget airlines) are the nearest airports.
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Ensure you plan your trip accordingly, considering factors such as match day traffic or public transportation schedules.

Stadium Facilities and Hospitality

As one of the newest stadiums in Italy, Juventus Stadium boasts exceptional facilities. The club addressed previous criticisms by ensuring good sightlines from all seats. Additionally, Juventus offers various hospitality packages, including the Legends Club, which provides a VIP experience with comfortable seats, an a la carte menu, and stunning views of the pitch.

Explore the Stadium and Museum

A visit to Juventus Stadium is incomplete without a tour of the stadium and a visit to the museum. Tours are available every day except Tuesdays, including match days (at an additional cost). The museum showcases the club’s rich history, with adult and concession ticket options. Virtual tours are also available on the official website, providing a glimpse into the Juventus experience from anywhere in the world.


Q: How can I get Juventus tickets?
A: Tickets for individual games go on sale ten days before the match. You can purchase them online through the official Juventus website or authorized locations in Turin. However, be cautious of reselling sites, as ID checks are common.

Q: Where can I find parking near Juventus Stadium?
A: Juventus Stadium has parking space for about 4000 cars. The club charges €10 per regular parking space and €20 for premium parking.


Juventus Stadium is a testament to the club’s commitment to providing an exceptional matchday experience for fans. From its rich history to its modern facilities, the stadium offers a truly immersive and enjoyable experience. Whether you’re a lifelong Juventus supporter or a football enthusiast, a visit to Juventus Stadium is a must for anyone seeking to witness the passion and heritage of this iconic Italian club.

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