Wednesday, 19 Jun 2024

AFC Bournemouth’s Vitality Stadium: A Journey of Resilience and Success

Vitality Stadium

Welcome to the Vitality Stadium, home of AFC Bournemouth. Situated on the grounds of an old gravel pit, this stadium has witnessed the club’s remarkable rise from obscurity to the Premier League. Originally known as Dean Court, it was renamed the Vitality Stadium due to sponsorship. Let’s delve into the history, facilities, and ticketing options of this iconic venue.

From Humble Beginnings to Premier League Success

Inaugurated in 1910, the Vitality Stadium faced an unexpected setback during its early days. The club, then known as Boscombe FC, had to make do with changing in a nearby hotel as the stadium wasn’t ready for the 1910-1911 season. Since then, the stadium has been rebuilt and even had its pitch rotated 90 degrees during a redesign in 2001.

Despite its modest size, with a capacity of 11,307, the Vitality Stadium has become synonymous with the club’s perseverance and determination. In 2008, the team faced financial uncertainty and entered administration due to accumulated debts. A 10-point deduction threatened their survival, but they managed to avoid relegation and find stability under new ownership. This served as a turning point, ultimately leading them to the Premier League.

A Closer Look: Vitality Stadium Features

The Main Stand

The largest stand in the stadium, with a capacity of nearly 3,500, the Main Stand offers VIP sections, conference facilities, and family areas. It’s the perfect spot for families looking to enjoy a matchday experience.

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Colmar Ted MacDougall Stand

Opened in 2013, this stand showcases the club’s commitment to growth. With capacity for almost 2,500 fans, it represents an important part of the stadium’s recent history.

Vitality Steven Fletcher Stand

Known for its loyal and vocal fans, this stand is a testament to the passion Bournemouth supporters bring to the games.

The Vitality East Stand

With a seating capacity of approximately 3,500, this stand accommodates away supporters, adding to the electric atmosphere.

Ticket Prices and Availability

Ticket prices at the Vitality Stadium vary based on the category and the opponent. AFC Bournemouth uses a points system and offers special discounts on “Cherry Tuesdays.” Here’s a brief guide to the prices:

League Games:

  • Adult Tickets: Cat A £37-£53 / Cat B £34-£50 / Cat C £28-£44
  • Concession Tickets: Cat A £26-£34 / Cat B £23-£30 / Cat C £18-£24
  • Junior Tickets: Cat A £9-£16 / Cat B £7-£14 / Cat C £5-£11

To secure your tickets, visit the Bournemouth website or head to the ticket office located at the back of the club shop on matchdays. Avoid purchasing tickets from unauthorized sources to prevent counterfeit tickets.

How to Reach the Vitality Stadium

The Vitality Stadium is conveniently accessible by various modes of transportation:


Both Bournemouth and Pokesdown train stations are within walking distance of the stadium, with buses available from each station. Boscombe and Lansdowne are also viable options.


More Bus Wilts & Dorset and Yellow Buses operate services to the stadium from Lymington, Salisbury, Poole, and Bournemouth city center.


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Follow the brown signs directing you towards the stadium. If using the motorways, the M6, M42, M40, and A34 will guide you from the North, while the A27, M27, and A31 will lead you from the South. The A35 connects from the South-West.


For those flying into Bournemouth, Bournemouth Airport offers easy access to the stadium. Catch the Yellow Bus A1 route to the city center.


Taxis from Bournemouth Train Station to the stadium typically take less than 10 minutes and cost around £6, depending on traffic conditions.

Nearby Amenities

As the Vitality Stadium isn’t located in the heart of Bournemouth, exploring the city center or nearby Boscombe is recommended for pre-match food and drinks.

Facilities and Hospitality

While the Vitality Stadium may be smaller than other Premier League venues, it offers various amenities to enhance your matchday experience. Grab a drink or a bite to eat on the concourse and take advantage of the ample toilets available. Moreover, you can place bets before kickoff if you’re feeling lucky.

For a more exclusive experience, the Vitality Stadium provides hospitality packages such as matchday sponsorships, executive boxes with panoramic views, and opportunities for young fans to become club mascots. As a Vice President, you’ll enjoy reserved seating, three-course meals, and access to a private lounge.

Private hire options, including the luxurious Bubbles champagne lounge, are available for special events such as parties and product launches. The club also hosts a business club, providing networking opportunities for like-minded professionals.


Q: Can I take a stadium tour?
A: At present, stadium tours are not offered by AFC Bournemouth. However, keep an eye out for any future announcements.

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The Vitality Stadium stands as a testament to AFC Bournemouth’s journey of resilience and success. From its early days in the lower divisions to the heights of the Premier League, this iconic venue has witnessed the club’s transformation. Whether you’re a hardcore fan or a curious visitor, the Vitality Stadium offers an intimate and electric atmosphere for an unforgettable matchday experience. Visit Movin993 for more information and to stay updated on AFC Bournemouth news.